Find Commercial Flooring Contractors Near You With Starnet Commercial Flooring

Great Floors’ 2025 journey with Tarkett and Johnsonite showcases how long-term collaboration elevates commercial flooring outcomes for clients across decades. For nearly twenty-years, the Great Floors Commercial team has worked closely with Tarkett, building a relationship grounded in trust, transparency, and a shared commitment to customer experience. Together, they have navigated evolving client expectations, shifting market conditions, and complex project demands while keeping their joint values at the forefront.

A Partnership Shaped Over Time

This partnership was not created overnight. It has been shaped project by project through wins and losses, hard conversations, shared risks. Together, the teams have navigated evolving client expectations, shifting market conditions, and complex project demands while keeping performance, design, and value at the forefront.

Great Floors and Tarkett approach every engagement knowing both organizations are accountable for the result embracing ever challenge as an opportunity. That level of trust allows them to move quickly when issues arise while aligning solutions without compromising quality.

Over the years, Great Floors has leveraged Tarkett’s and Johnsonite’s commercial portfolio to deliver resilient, high-performing flooring systems across corporate, education, healthcare, government, and retail environments. As a large Starnet dealer in the Pacific Northwest, Great Floors brings regional scale and consistency, while Tarkett delivers the manufacturing strength, product depth, and innovation needed to support complex, multi-site programs.

Excellence Across the Network

The result is a powerful combination: local execution backed by national resources; all focused on delivering dependable, predictable project experience. At the heart of this relationship there is a shared belief in doing what is right for the end user. Both teams respect each other’s expertise and are united by a desire to create spaces that perform over the long term—both aesthetically and operationally.

In 2025, this commitment and longevity were honored with a special recognition from Tarkett leadership, acknowledging Great Floors’ Commercial team for their dedication as a strategic partner. The award symbolizes more than years of doing business together; it represents a model of partnership built on consistency, mutual respect, and aligned values.

Looking Ahead Together

Looking ahead, Great Floors and Tarkett will continue to focus on the customers they can serve best together—those who value integrity, collaboration, and long-term performance in their flooring investments. They remain committed to finding new ways to support those clients, from standardizing finishes across portfolios to helping them meet sustainability goals and managing lifecycle costs. After nearly two decades, one thing is clear: this partnership is built to last, and the teams are just getting started on what they can achieve together. Partner for Success.

Check out Shanna Ross’ LinkedIn post honoring Great Floors for their Special Dealer Partner Recognition Award!

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Find Commercial Flooring Contractors Near You With Starnet Commercial Flooring

Growth, quality, customer experience, and motivating the team were the “blocking and tackling” sessions at the 14th annual Starnet Floor Care Convention, January 28-30. The engagement was fantastic, and the best practices ideas were flowing like the Niagara Falls. We started the event with a heartfelt tribute to our friend John Hodgson, who we all loved. He was missed, but his positive impact lives on.

Starnet Manager of Marketing and Member Service, Tanner McHugh, enlightened the group with sessions on utilizing AI as your super smart assistant, creating videos to expand your business, and LinkedIn strategies for growth. Kaytlin Greenley, Director of Training and Member Development, shared with the group how to utilize Starnet University for several facets of your business, along with the Meet More, Make More strategy being utilized across the network.

Our popular manufacturer vendor panel, including Daltile, Milliken, Mohawk, and Tarkett, was over 90 minutes of positive back-and-forth with the vendor partners and members. Thank you to these manufacturers for supporting the Starnet Floor Care network!

Thank you to Aramsco, Foaming Floors (Fast Foamer), Niagara Equipment, and XL North for financially supporting the event to elevate its success!

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Find Commercial Flooring Contractors Near You With Starnet Commercial Flooring

Capital Carpet & Flooring is proud to announce the acquisition of Business Interior Floor Covering, a strategic move that unites two of the region’s most respected names in commercial flooring. This acquisition marks a significant milestone, combining Capital Carpet’s long-standing commitment to service excellence with Business Interior Floors’ specialized expertise in corporate, high-prestige environments, including luxury hotels, premier law firms, and cutting-edge biotechnology facilities.

A Legacy of Service: The History of Capital Carpet

For over three decades, Capital Carpet & Flooring has served as a cornerstone of the New England commercial and institutional markets. Founded on the principles of customer satisfaction and project excellence, the company has spent its history installing high-quality carpeting and flooring across the region.

Capital Carpet has built a diverse and impressive portfolio that includes major projects for the University of Massachusetts Amherst, Encore Boston Harbor, MIT, Boston EMS, Massachusetts Convention Center, and Logan Airport. Known for being knowledgeable and communicative, the company has earned a reputation for quality workmanship, ensuring every project, from ceramic tile to polished concrete, is completed on time and with precision.

Expanding Footprint and Operational Synergy

The integration of Business Interior Floors brings more than just a prestigious client list; it significantly boosts Capital Carpet’s operational efficiency. By integrating Business Interior Floors’ 40,000-square-foot facility, Capital Carpet creates a centralized hub for logistics and inventory management. This expanded footprint allows for larger-scale material staging and streamlined mobilization, ensuring that even the most complex, fast-track projects are met with the responsiveness and agility that modern commercial timelines demand.

“This acquisition allows both companies to strengthen resources, expand capabilities, and better serve our customers and partners, while preserving the values and service standards that we have strived for.” – Capital Carpet Leadership

Looking Ahead: Defining the Next Generation

The future is exceptionally bright as Capital Carpet and Business Interior Floors set out to define the next generation of commercial flooring in the New England. As the regional landscape evolves, the need for sustainable, durable, and aesthetically superior flooring has never been greater.

Capital Carpet & Flooring expands it’s position to guide architects, general contractors, and facility managers through the entire lifecycle of their floors—from initial specification and procurement to expert installation and long-term maintenance. Starnet is excited for this bold new future happening in Massachusetts! 

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Find Commercial Flooring Contractors Near You With Starnet Commercial Flooring

Across the commercial flooring industry, many successful contractors have built their business on speed — moving fast, responding quickly to client needs, and building strong one-on-one relationships. But today, Starnet members are proving that speed alone doesn’t maximize profitability. The real winners are the teams that sell together.

From Cradle-to-Grave to Collaborative Selling

Traditionally, a single salesperson would manage a project from the first handshake to the final invoice. It’s a model that rewards individual effort but can limit growth and margin capture. While effective in certain environments, this model assumes that one individual can excel at every phase of the project. In reality, execution of the distinctive project phases (takeoff, contract review, compliance documentation, and executive oversight) are all distinct skills sets. Asking one person to perform every function at a best-in-class level is inefficient and, over time, fatiguing even for veteran associates. Increasingly, Starnet members are finding that gross profit climbs when sales, estimating, and project management teams align at the start of a project.

Team selling changes the economics of every job. When multiple team members engage early in the process, contractors can:

• Capture more project scope by identifying needs that might be missed by a single salesperson.
• Price works more accurately with insights from estimating and project management.
• Reduce downstream margin erosion by turning what would have been absorbed cost into planned profit.

This collaborative model is especially powerful on negotiated opportunities and structured sales agreements such as Sourcewell and OMNIA Partners, where accuracy, compliance, and clarity drive both client satisfaction and long-term profitability.

The Profit Multiplier Effect

Team selling does more than improve pricing—it improves capacity. By distributing responsibility across departments, contractors can pursue more opportunities without overloading a single team member. This creates a scalable sales model that grows the business while maintaining consistency and quality.

Importantly, team selling does not diminish the role of relationships, in fact it strengthens them. By broadening client engagement across multiple touchpoints, contractors reduce reliance on any single associate while deepening trust at the organizational level. As client teams become more mobile, this approach allows Starnet members to remain agile, fostering relationships both deep and wide throughout the customer base. Team selling enables those relationships to be managed as a lifetime asset of the organization, not just of one associate.

Starnet members who have adopted collaborative selling are seeing measurable benefits. They’re winning more work, increasing gross profit retention, and experiencing smoother project execution. In a competitive market, alignment—not just effort—is the new differentiator.

How To Get Started

Transitioning to a team-based sales strategy doesn’t happen overnight. It starts with intentional communication, clear role definition, and leadership commitment. Successful Starnet members emphasize three key habits:

1. Involve estimating and project management early. Allow their expertise to shape proposals before pricing is finalized.
2. Standardize the sales process. Use shared tools, consistent documentation, and internal reviews to align messaging and expectations.
3. Invest in training. Aligning teams around shared selling methods and business goals empowers everyone to sell more effectively.

For contractors ready to strengthen collaboration and profitability, be sure to follow Starnet’s news library for more, and for Starnet members, head on over to Starnet University, where we offer targeted training to help teams put these strategies into action.

If you need a professional near you who is built on team selling, head over to our member pages now!

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Find Commercial Flooring Contractors Near You With Starnet Commercial Flooring

In a significant move for the British Columbia flooring landscape, Beatty Floors Ltd. has officially announced its acquisition of Raeco Western Ltd., a specialist in commercial marine surfaces. Effective January 1, 2026, this acquisition unites two of the region’s most established flooring entities, signaling a new era of expanded capabilities and specialized service.

A Strategic Milestone for Beatty Floors

For Beatty Floors, a company proudly Canadian owned and operated since 1929, this acquisition is an incredible move that significantly broadens its portfolio. For over 95 years, Beatty has been a leader in commercial flooring, specializing in sectors such as healthcare, education, and property management. By bringing Raeco into the fold, Beatty is not just growing its size but is expanding into the niche marine decking market.

Raeco Western brings over 50 years of expertise in marine surfaces, having served BC’s marine industry since 1964. Their specialized knowledge in International Maritime Organization (IMO) certified products—essential for ferries, tugs, and coast guard vessels—perfectly complements Beatty’s existing commitment to high-quality craftsmanship and long-term client relationships. With Beatty’s team of over 55 industry-trained mechanics, the integration of Raeco’s specialized team allows the combined company to serve a much wider range of complex projects.

Why This is Exciting for the Industry

This acquisition is a landmark event for the Pacific Northwest construction and marine industries. It creates a one-stop-shop for specialized flooring, capable of handling everything from high-gloss polished concrete in a commercial office to durable deck screeds on a naval trainer.

The industry benefits from the synergy of two companies that prioritize technical precision. Beatty is known for its award-winning work and detailed mock-ups, while Raeco is a trusted name for marine decking repair, maintenance, and emergency services. By merging these skill sets, the market gains a powerhouse provider that can navigate the rigorous safety and durability requirements of both land-based and sea-based environments.

A Win for the Starnet Network

Beatty Floors is a decorated Starnet member, having previously won the Gold Canadian Flooring Project award from the Starnet Design Awards. For Starnet, this move is exciting because it exemplifies the network’s 2025 fall meeting theme: “Lead with Vision, Build with Purpose.”

As Starnet members aim to outperform the market through innovation and collaboration, Beatty’s expansion into the marine sector adds a unique layer of specialized expertise to the Starnet cooperative. This acquisition strengthens the collective “service solutions” offered by Starnet members, proving that even a 95-year-old industry leader can continue to evolve and find new ways to dominate specialized markets.

By combining Beatty’s nearly a century of excellence with Raeco’s marine mastery, this acquisition ensures that whether a project is on solid ground or the open sea, the standards of quality and integrity remain unmatched.

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Find Commercial Flooring Contractors Near You With Starnet Commercial Flooring

Networking has always been a cornerstone of success in commercial flooring. But some members are proving that the best relationships, and the best results, are often forged not in the boardroom, but at the barbecue. Across the Starnet network, members who host professional, well-planned social events are seeing the business rewards of investing in connection, camaraderie, and community.

Kellen Flooring Solutions recently hosted an outstanding BBQ Cook-Off Party that brought together more than 100 customers and vendor partners. With exceptional barbecue, live music, and a lively atmosphere, the event created memorable shared experiences that translated into stronger relationships long after the grills cooled.

The Cloud’s with M. Frank Higgins hosted an unforgettable Halloween party, welcoming more than 100 customers, designers, and vendors to a creative night of costumes, conversation, and collaboration. The event was a standout example of how thoughtful planning and creative themes can make business gatherings both fun and strategically impactful.

Both events were hosted onsite at member facilities — a detail that gave guests a firsthand look at the companies’ culture, team, and commitment to partnership. Yes, it takes planning, logistics, and resources. But as many members have discovered, the investment pays off many times over, with enthusiastic support often provided by generous vendor partners who understand that these shared experiences build stronger, more successful connections across the industry.

Why Great Parties Build Great Business

Research supports what many in the Starnet community already know: people do business with people they trust and enjoy spending time with. According to Harvard Business Review, informal social settings foster trust and empathy — two factors that directly influence long-term partnership success. Likewise, studies from Forbes reveal that companies investing in relationship-based networking often see higher client retention and greater cross-collaboration with suppliers and partners.

For the commercial flooring industry, this means that a well-executed customer or vendor appreciation event is more than just a good time — it’s a strategic move. It strengthens vendor alignment, deepens customer loyalty, and helps position your company as an active, engaged leader in your local market.

Plan Your 2026 Event

With another busy year ahead, now is the perfect time to start planning your next customer and vendor appreciation event. Whether it’s a seasonal celebration, community outing, or creative theme night, partner with your vendors early, involve your team, and design something memorable.

After all, as many successful members have shown — when you invest in relationships, you inevitably win more business.

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Sources:

Brett, J. M., & Mitchell, T. (2020, January 31). Research: How to build trust with business partners from other cultures. Harvard Business Review. https://hbr.org/2020/01/research-how-to-build-trust-with-business-partners-from-other-cultures

Forbes Business Council. (2025, July 30). Relationship marketing: Building authentic customer connections. Forbes. https://www.forbes.com/councils/  forbesbusinesscouncil/ 2025/07/30/relationship-marketing-building-authentic-customer-connections/

Building a GEP. (2024, February 1). Supplier collaboration: The key to enterprise success. GEP Blog. https://www.gep.com/blog/strategy/supplier-collaboration-the-key-to-enterprises-success

Forbes Agency Council. (2023, August 18). 3 effective ways to build lasting client relationships. Forbes. https://www.forbes.com/councils/ forbesagencycouncil/2023/08/18/3 -effective- ways- to-build-lasting-client-relationships/