“We are pleased to announce that Natural Creations luxury vinyl tile can now be installed using the recently introduced S-543 Premium Plus adhesive. This expanded recommendation allows Armstrong to offer customers a solution for installing Natural Creations luxury vinyl tile on concrete slabs with moisture levels up to 90% relative humidity, as measured by an in-situ probe, or 7 lbs. CaCl.

Along with increasing the allowable subfloor moisture on an installation, the S-543 adhesive has an excellent working time of up to eight hours. This working time provides more flexibility in large commercial installations. Furthermore, S-543 is solvent free, easy to trowel and is ready for light traffic in just 24 hours, causing less disruption to the space. Having zero VOC emissions also means that S-543 complies with LEED Credit EQ4.1. The applicable substrates and porous vs. non-porous installation recommendations will be the same as S-288, and the back-roll procedure will still be required, when using S-543 to install Natural Creations luxury vinyl tile.

This is another step toward expanding Armstrong’s portfolio of products to offer solutions for high-moisture installations. We continue to develop the necessary installation products needed to make it easy to shop one supplier. That supplier is Armstrong – our name and our reputation is synonymous with consistent quality, innovative design and customer satisfaction.

Available in either a 1-gallon or 4-gallon size, and positioned under the Armstrong brand, S-543 Premium Plus Commercial Sheet Flooring Adhesive can now be used to install Armstrong commercial vinyl sheet and Natural Creations luxury vinyl tile flooring products. S-288 will remain in the offering as the recommended adhesive for standard Natural Creations luxury vinyl tile installations.

Updated S-543 Quicker Hits and a new comprehensive Armstrong Moisture-Resistant Adhesives Brochure are being distributed now. These two selling tools will provide additional details about the expanded S-543 recommendation.”

Armstrong is pleased to be participating in a new NBC show called School Pride! The show has a very similar concept to “Extreme Makeover Home Edition”.

If you watch any programming on NBC you may have recently seen a trailer for the show. The pilot episode airs this Friday at 8 p.m. Eastern/7 p.m. Central. The premier episode will highlight the triumph of Enterprise Middle School in Compton, CA. This episode will feature Migrations® BioBased Tile®.

We are also pleased to have a Twitter page and a Facebook page for our commercial efforts in the education market. You can find us on Twitter and on Facebook at Armstrong for Education.

A School Pride installation was featured on this month’s Floor Focus cover. The school is the Los Angeles Center for Enriched Studies [LACES]. Armstrong standard VCT, Stonetex, LVT, Linoleum, and Wall Base products were installed for this episode; VCT is pictured on the front cover.

You can also see more details on our home page. We have a badge at our Corporate site; this initiative was an Armstrong Flooring and Ceilings joint investment.

Consolidated Carpet worked with architects Ted Moudis Associates and designer Luis Valcarcel, with products from  Karastan, Lees, Tarkett-Azrock, Armstrong, Johnsonite, Burke-Mercer, and Roppe.

An elegant interior for fashionistas!

The course is called “Armstrong: Healthcare Design Influences and Armstrong Flooring Solutions”. It is a NOT-TO-BE-MISSED learning opportunity for every Starnet New Business Developer, Project Solutionist, Salesperson, and Project Manager. You’ll learn about design trends in the healthcare market segment, factual reasons to recommend the right products for the right applications, and just how broad the Armstrong portfolio of products really is. And, instead of me billing you for this valuable training, Armstrong is going to pay every student who completes the course $2.00 BlueBucks. Log into S-Net, click on “Starnet Education”, “Starnet University”, “Browse Training by Vendor Partner Name”, “Armstrong”, “Armstrong: Healthcare Design Influences and Armstrong Flooring Solutions”. As this course may take you 45 minutes to complete, we have broken it into two parts.

When you see your local Armstrong representative, please thank him or her for their support of Starnet University. Rik, Dominique, and Dawn, thank you for your support at the corporate level!

Re:Source New Jersey worked with Kevin Caulfield of Rockwell Architecture Planning and Design in New York, NY, and  manufacturers Roppe, Johnsonite, Koester, Ardex, Henry, Milliken, Bentley Prince Street, and Armstrong.

Strong floors for a strong space!

Rachel worked with Teragren on the lovely bamboo surfaces.

Another Honoree in our 2010 Student Achievement category, Lindsey Richards from the Virginia Tech School of Architecture and Design created a gentle, yet modern environment for the Chesapeake Bay Foundation, Washington, DC.

Lindsey worked with Teragren and Johnsonite.

Finally, our Winner  in the 2010 Student Achievement category, is Jamie Matthews from the Virginia Tech School of Architecture and Design. Jamie created a light-filled, open, efficient — and welcoming — space for Doctors Without Borders in Washington, DC.

Jamie worked with Armstrong.

Wonderful, inspiring work from future industry leaders!