Thursday, April 22nd, 2010

From our friends at Wilsonart: contract flooring launch

Our friend Tammy Weadock from Wilsonart sends us a press release announcing their new spec binder. Tammy writes:

“HPL Leader Introduces New Specification Binder

As a leading manufacturer of High Pressure Laminate (HPL) surfacing, Wilsonart has a history of delivering exceptional performance, value and service. In fact, no other flooring manufacturer offers more trend smart, commercial grade laminate flooring options. And now, as the company’s brand strategy evolves under the Wilsonart® Contract umbrella, the company introduces new tools created to make specification of commercial-grade products easier than ever.

Wilsonart Flooring is proven in the industry. Now the High Pressure Laminate (HPL) leader introduces the Wilsonart® Contract Flooring line with a new contract specification binder set. It is the culmination of countless hours of interviews with architects, designers, contractors and sales professionals to determine the right balance of live samples, specifications, color swatch references and touch-texture technology to showcase the textured finishes and features of each design.

Wilsonart also used smart production techniques for its contract binder. All of the materials – from the slipcase to the binders and the inserts – contain recycled content and are recyclable themselves. The samples themselves are also recyclable/reusable, so end users can return them for re-use or proper disposal.

The three collections feature the most in-demand styles for commercial environments, interpreted with Wilsonart’s signature design flair. The trend-smart motifs offer a balance of aesthetics and performance for smart commercial solutions!”

Thank you, Tammy — the woodgrains look gorgeous!

Follow Wilsonart on Twitter here, and their fun Facebook page is here.